Soft & Beautiful

For the Woman of Color who believes that looking good starts with her hair, Soft & Beautiful Relaxers give her the confidence that only comes from having healthy, soft and beautiful looking and feeling hair. That's because Soft & Beautiful Relaxers are specially formulated to protect her hair as they straighten.
The NEW StyleProtect products are specially formulated with triple hydration oil formula comprised of shea butter, olive oil and safflower to deliver moisture to hair while providing up to 10X more protection against split ends and damaged strands. From overnight care to everyday styling products, Soft & Beautiful StyleProtect has you covered.